By  on August 14, 2012

Smaller retailers are continuing to excel in a tough market even as their margin over larger stores narrows.

In the second monthly SpendingPulse for Small Business survey, prepared by MasterCard Advisors in collaboration with Wells Fargo, sales at smaller establishments grew 6 percent in July, down from their 8 percent growth rate in the initial June study. Overall retail grew at a 3.3 percent pace in July versus the 3.4 percent growth rate in June. The results marked the 10th consecutive month in which smaller retailers, many of them independents, have achieved better results than retailers in general and, by extension, larger chain operations.

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