Small stores saw a pick-up in sales during November, allowing them to outperform overall retail volume growth for the month.
The MasterCard SpendingPulse for Small Business survey, conducted in collaboration with Wells Fargo, indicated a 5.2 percent increase among smaller stores for the month, excluding automotive stores, a figure that rises to 5.8 percent when gas is excluded and to 7.3 percent with the further omission of food service establishments.
The 5.2 percent pick-up comes against a 4.2 percent rise in October and 5.6 percent growth in September. However, it is the second smallest increase of the year, surpassing only October’s leaner growth. The small-store increase peaked in February at 10.3 percent.