A CREATIVE CHANGE: Creative Nail Design has changed its name to CND as part of a larger rebranding effort. Jan Arnold, co-founder of the 28-year-old Creative Nail Design, said CND was introduced this summer in repackaging of the Brisa line, and the entire product repertoire is scheduled to get the new, modernized initial logo and labeling in 2009. Two years ago, Creative Nail Design hired brand design firm MiresBall to study how nail professionals and consumers viewed the company's products. "A real key learning was the confusion brought on by the various categories of the business," said Arnold. "A lot of people were shocked to know that their pedicure and enhancement products were made by the same people. We did a good job in the past of branding our categories, but we did a poor job in branding that to the corporation."

To remedy the confusion, the revamped packaging prominently displays the corporate logo first, then goes on to divulge the category — the company has eight in total — and finally the name of the product.

CND, a $60 million company based in Vista, Calif., is on pace to increase revenues nearly 10 percent this year, according to Arnold. Colomer Group bought the company about six years ago, and two years ago moved its manufacturing to Mexico. "In a five-to-10-year growth strategy, the manufacturing move was phase one, the branding was phase two and the new salon [slated for spring 2008 in Los Angeles] is phase three," said Arnold. "It is a lot of change, but very strategic and very thought-out."

SOUTHERN STATES: ThermaFuse has added Champion Beauty Supply to its distributor roster, which will bring the professional beauty firm into the states of Georgia, Alabama, Mississippi and the panhandle of Florida. ThermaFuse products are formulated to protect and repair heat-styled hair by utilizing HeatSmart Complex, which fuses a protein molecule with a silicone molecule to create a new molecule.

ONE MILLION AND COUNTING: Thanks to a successful joint marketing campaign with New Line Cinema, Sebastian Professional's Ultra Clutch Shaper and Shaper Plus hair sprays, packaged in limited edition cans, have surpassed its sell-in goal of one million cans. The campaign included the production of the limited edition Ultra Clutch, a dedicated Hollywood portion of the brand's Web site and the development of sales support, such as point-of-purchase displays.SLATKIN MAKES QVC DEBUT: Harry Slatkin, president of home design at Limited Brands Inc. and self-styled candle king, made his debut on QVC Sunday morning and scored a sellout — a total of 13,600 units sold in an hour, according to a Slatkin spokeswoman, quoting figures from the home shopping network. "We had to end the show early because everything sold out — a sign that it surpassed our expectations," said Douglas Rose, vice president of merchandising and brand development at QVC. Slatkin's biggest seller was the Scentport, his version of a fragrance plug-in. A gift set containing three varieties of Scentport — fresh linen, passion fruit guava and vanilla coconut — were sold for $24.92 each. In addition, another eight gift sets and candle lines also sold out, according to the spokeswoman. Rose of QVC attributed the apparent popularity of the brand to "innovative product, premium quality with a stress on image and Slatkin's facile ability to pitch products on TV. "Harry is a passionate guy who is absolutely in love with his product," Rose noted. "This came through loud and clear." He added, "It is all about creating a mood and telling a story. People think fragrance is all in the nose; fragrance is in the mind." Slatkin's next QVC appearance is scheduled for October.

BROADWAY'S BEST HAIR DAY: Vavoom recently treated 500 hairstylists from the Tristate area to a special performance of "Legally Blonde the Musical." Stylists had the opportunity to pose for pictures with actor Orfeh, who plays lead character Paulette, and had a private Q&A session with the cast after the show. Of the stylists attending, who were asked to wear pink, 200 were beauty school students. Matrix is the official hair and beauty sponsor of the show.

HEALING HEADS: Colomer USA's African Pride is launching a new relaxer system, Miracle Deep Conditioning No Lye Relaxer with Healing & Hydrating African Herbs, to help women of color maintain moisture and shine when they relax their hair. The new relaxer uses a blend of 17 herbs and oils, such as nettle for conditioning, rose hip for moisturizing, elder flower to soften hair and scalp and jojoba for shine. The product will be available in food, drug, mass and beauty and barber supply stores beginning in October. It will sell for $5.99.IT'S SHOWTIME: The Makeup Show is heading to Miami Feb. 24 and 25 at The Miami Convention Center and will feature top professional beauty companies including Stila, Billy B, Face Atelier, Obsessive Compulsive Cosmetics, Temptu, Lord & Berry, Auraline and Crown Brushes. Created in 2006 with The Powder Group, The Makeup Show will also host more than 40 seminars, workshops and lectures, ranging from editorial beauty, to airbrush basics to makeup for women of color.

HIGH HONORS: Ernst & Young LLP has awarded Jim Markham, founder of PureOlogy Serious Colour Care, Entrepreneur of the Year for the Southern California, Arizona and Nevada Region. Markham created PureOlogy, a hair care line for color treated hair. The company was sold to L'Oréal earlier this year for an undisclosed sum, however industry sources estimate the French firm paid as much as $300 million. Earlier this year, Markham was also awarded the 2007 Excellence in Entrepreneurship Award presented by the Orange County Business Journal. His career began in the Seventies as a hairstylist to Paul Newman, Robert Redford, Joanne Woodward and Frank Sinatra. He then ventured into product development, manufacturing and distributing with numerous product lines, including ABBA Pure & Natural Hair Care.

To access this article, click here to subscribe or to log in.

To Read the Full Article
SUBSCRIBE NOW

Tap into our Global Network

Of Industry Leaders and Designers

load comments
blog comments powered by Disqus