By  on July 1, 2013

The spring season proved to be a bit of a zero-sum game at retail, with holiday-related spikes in shopping followed immediately by sales and traffic declines.

In a study incorporating traffic and sales trends for Easter, Mother’s Day, Memorial Day and Father’s Day, RetailNext, the San Jose-based company that monitors traffic and sales activity at brick-and-mortar stores, found pickups in traffic followed by drops in the subsequent week.

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