By  on July 10, 2007

TOKYO — St. John is developing its business in the Japanese market with more freestanding and outlet stores, as well as shops-in-shops in department stores.

St. John, based in Irvine, Calif., began doing business in the Japanese market in 1987. In 1999, when a majority stake in St. John in the U.S. was sold to private equity firm Vestar Capital, the apparel company took full control of its Japanese subsidiary. Since then, its Japanese business has been growing gradually, even though the brand';s image isn';t fully established in the market yet.

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