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This story first appeared in the February 10, 2011 issue of WWD. Subscribe Today.
The dollar share of the men’s underbottoms market held by the long-legged brief silhouette last year, up from 31.9 percent in 2009. Long briefs vaulted into the dominant position among men’s underwear models, higher than boxers, which fell to a 29.9 percent from 32.6 percent in 2009. Men’s underwear sales overall were up 10.7 percent last year.