WWD.com/business-news/clothing-furnishings/stat-box-mens-underwear-3465051/
government-trade
government-trade

Stat Fact: Men’s Underbottoms Market

Long-legged briefs supplant boxers as the biggest-selling silhouette in men's underwear.

Men’s underwear sales overall were up 10.7 percent last year.

Men’s underwear sales overall were up 10.7 percent last year.

Courtesy Photo

Appeared In
Special Issue
Men'sWeek issue 02/10/2011

36.5%

This story first appeared in the February 10, 2011 issue of WWD.  Subscribe Today.

The dollar share of the men’s underbottoms market held by the long-legged brief silhouette last year, up from 31.9 percent in 2009. Long briefs vaulted into the dominant position among men’s underwear models, higher than boxers, which fell to a 29.9 percent from 32.6 percent in 2009. Men’s underwear sales overall were up 10.7 percent last year.