Stat Fact: Men’s Underbottoms Market

Long-legged briefs supplant boxers as the biggest-selling silhouette in men's underwear.

Appeared In
Special Issue
Men'sWeek issue 02/10/2011


This story first appeared in the February 10, 2011 issue of WWD.  Subscribe Today.

The dollar share of the men’s underbottoms market held by the long-legged brief silhouette last year, up from 31.9 percent in 2009. Long briefs vaulted into the dominant position among men’s underwear models, higher than boxers, which fell to a 29.9 percent from 32.6 percent in 2009. Men’s underwear sales overall were up 10.7 percent last year.