By  on March 21, 2011

StellaService, which rates the customer service of online businesses, has raised $2 million in early stage funding, led by institutional investors Battery Ventures and DFJ Gotham Ventures.

The funds will be used primarily for marketing and research and development. Last year the company evaluated 400 firms, and plans to expand that to rate several thousand online retailers this year, according to Jordy Leiser, Stella’s co-founder and chief executive officer. In addition, the company is relaunching its Web site today with new tools and features.

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