By  on June 25, 2008

STRONGEST & WEAKEST ANNUAL SALES OF LEADING LICENSED GOODS: 1992-2007
CategoryStrongestWeakest
1. Corporate brands $18.2B (2002)$11.6B (1992)
2. Entertainment/character$17.2B (1994)$12.2B (2007)
3. Sport$13.9B (2006)$10.5B (2001)
4. Fashion$13.5B (1999)$9.05B (2007)
5. Art $6.4B (2006) $4.4B (1992)

Note: Celebrity licenses produced the seventh-biggest sales take in the past 15 years, amassing $3.5 billion in 2006. Source: The Licensing Letter, May 2008

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