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Strongest & Weakest Annual Sales of Leading Licensed Goods: 1992-2007

Strongest & Weakest Annual Sales of Leading Licensed Goods: 1992-2007

STRONGEST & WEAKEST ANNUAL SALES OF LEADING LICENSED GOODS: 1992-2007
Category Strongest Weakest
1. Corporate brands $18.2B (2002) $11.6B (1992)
2. Entertainment/character $17.2B (1994) $12.2B (2007)
3. Sport $13.9B (2006) $10.5B (2001)
4. Fashion $13.5B (1999) $9.05B (2007)
5. Art $6.4B (2006) $4.4B (1992)
Note: Celebrity licenses produced the seventh-biggest sales take in the past 15 years, amassing $3.5 billion in 2006. Source: The Licensing Letter, May 2008