By  on March 26, 2013

Brands approaching the market with out-of-date digital technology risk falling out of step with consumers, particularly the younger ones that so many companies covet.

That is among the conclusions of a study conducted for InContact Inc., a provider of cloud-based contact-center software, by Harris Interactive. Nearly 2,200 U.S. adults were surveyed and more than half — 56 percent — said they would be “at least somewhat likely” to switch brands or companies if a competitor offered more shopping and contact options and channels than the one in which they were engaged.

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