Brands approaching the market with out-of-date digital technology risk falling out of step with consumers, particularly the younger ones that so many companies covet.
That is among the conclusions of a study conducted for InContact Inc., a provider of cloud-based contact-center software, by Harris Interactive. Nearly 2,200 U.S. adults were surveyed and more than half — 56 percent — said they would be “at least somewhat likely” to switch brands or companies if a competitor offered more shopping and contact options and channels than the one in which they were engaged.
"I think that all anyone really wants in life is to have people understand us for who we actually are, despite everything," says Ruth Negga. The actress talks "Preachers" season 2 and more on WWD.com. #wwdeye (📷: Dan Doperalski)
"That's something that resonates with me too because I'm so locked into a number. If I go over that number it completely ruins my day so it's nice to get detached from the number on the scale." - Chelsea Handler on Kelly LeVeque's book "Body Love." #wwdeye (📷: John Salangsang)