Brands approaching the market with out-of-date digital technology risk falling out of step with consumers, particularly the younger ones that so many companies covet.
That is among the conclusions of a study conducted for InContact Inc., a provider of cloud-based contact-center software, by Harris Interactive. Nearly 2,200 U.S. adults were surveyed and more than half — 56 percent — said they would be “at least somewhat likely” to switch brands or companies if a competitor offered more shopping and contact options and channels than the one in which they were engaged.
Steve Aoki held a presentation, a runway show and outdoor concert for his men's line Dim Mak. Here's a look from his spring 2018 collection, which was titled "Paradise Found." #wwdfashion #wwdmens (📷: George Chinsee)
"It's really hard sometimes. I think I have a reputation for being really tough and aggressive and pushy but I really am a very shy person who wants to be liked, and that's the conflict constantly. There's something that takes hold - I want people to like me, I don't want to be mean - but if I see something that just cries out to be answered, I go for it," says renowned NBC News correspondent Andrea Mitchell. (📷: @axeldupeux)