By  on October 14, 2013

A laserlike focus on e-commerce might be blinding some retailers to opportunities in their brick-and-mortar stores, including some created by the Internet.

A study by A.T. Kearney, titled “Recasting the Retail Store in Today’s Omnichannel World,” included results from interviews with 3,200 consumers in the U.S. and the U.K. and both reinforced some of the historical strengths of traditional stores and pointed to ways in which they could be a more dynamic part of the evolving omnichannel landscape.

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