By  on July 17, 2009

PARIS — Despite bigger discounts, France’s summer sales have flopped, according to initial results released Thursday.

L’Institut Français de la Mode (IFM) — the French Fashion Institute in English — reported business over the first two weeks of sales, which began on June 24, was down between 3 and 5 percent compared with the same period last year. Hypermarkets suffered the biggest decline, with sales down at least 10 percent. Only department stores managed to maintain 2008’s levels.

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