NEW YORK -- Sunglass Hut International and LensCrafters are testing a program designed to get corrective lens wearers into prescription sunglasses.
With the purchase of a pair of sunglasses at Sunglass Hut, a shopper receives a coupon for 20 percent off the cost of prescription sunglass lenses at LensCrafters. Similarly, customers who purchase contact lenses from an optometrist at a LensCrafters location get a discount coupon good for 20 percent off any pair of sunglasses from Sunglass Hut.
The six-month experiment is being offered at select locations in six markets -- Connecticut, Texas, Colorado, Arizona, southern Florida and Cincinnati -- and is slated to end in June. Based on the success of the initial run, the two firms will consider expanding the promotion into other areas.
By teaming, both firms have the opportunity to increase their potential customer base and increase market share, according to David Browne, president of LensCrafters, and Jack Chadsey, president of Sunglass Hut.
LensCrafters, the Cincinnati-based wholly owned subsidiary of The United States Shoe Corp., operates 500 corporate-owned retail outlets in the U.S. and Canada.
Sunglass Hut operates some 700 corporate-owned stores in the U.S., Canada, the Caribbean and the U.K.
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