By  on June 13, 2007

Tokyo — Swatch Group is the latest luxury player to place a big bet on Tokyo.

The world's largest watch firm has joined the rush of companies opening megastores in the Japanese capital, which, in the last nine months alone, has included Gucci, Bulgari and Bottega Veneta. And at a reported cost of $140 million, the store represents Swatch's largest single investment outside of Switzerland.

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