Like a New Year's Day headache, holiday weight gain often inspires remorse and resolute vows to reel in excessive behavior. But unlike a night of spirit-filled fun, whose recuperation can hopefully be measured in mere hours, the unwanted pounds entail a much longer recovery, involving diet restrictions and much time at the gym. Cursed cookies and cocktails.

One good thing in all this is there are some great new activewear options available. In fact, since activewear has inspired sportswear so much this season, it might be difficult to judge whether a man in new track pants and a sleeveless tee is trendy, or has simply "outgrown" his old gym wear.

At Modell's Sporting Goods, there is a specific section for true sportswear featuring jeans and shirts. But, says one merchandiser, "there's a lot of sportswear that could sell in the activewear area."

Primary Reason Purchased Most Recent Performance Apparel
Performacne feature(s)28%
Comforable/fit15%
Style/color12%
Price6%


Mike May, spokesperson for the Sporting Goods Manufacturing Association,says, "I think, without a doubt, active sports apparel and the high-tech fabrics are influencing apparel as a whole."

Indeed, "the line is clearly blurring between activewear, athletic apparel and sportswear," says Kathryn Gordy Novakovic, director of product trend analysis for Cotton Incorporated. "Over the last few years, the breadth of color and style that's worked its way into tech apparel is very strong. And it's one of the main reasons that the activewear business has done so well."

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