By  on April 26, 2011

PARIS — Swiss watch sales grew 11.1 percent year-on-year in March, despite an unfavorable comparison base with 2010, with total sales of 1.4 billion Swiss francs, or $1.52 billion, thanks to strong demand from Asia and the Middle East, the Federation of the Swiss Watch Industry said.

Sales for the first quarter rose 14.7 percent compared with the same period last year, for a total of 3.9 billion Swiss francs, or $4.14 billion, surpassing the level recorded in 2008, the Swiss watch industry’s best year on record, it added. Dollar figures are converted at average exchange rates for the period in question.

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