By  on February 2, 2012

Swiss watch exports rose by 19.2 percent in 2011, despite the strength of the Swiss franc, and should do even better this year, thanks to continued strong demand led by Asia, the Federation of the Swiss Watch Industry said.

Foreign sales of Swiss timepieces totaled 19.3 billion Swiss francs, or $21.8 billion at average exchange rates for the period, in 2011. This followed a 22.1 percent increase in 2010.

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