By and  on November 18, 2009

Sy Syms, who pioneered the off-price apparel retailing concept when he founded Syms Corp. 50 years ago, died of heart failure at his home in New York City on Tuesday. He was 83.

Syms founded the business in New York’s financial district in 1959 and created the retailer’s famous tag line, “An Educated Consumer Is Our Best Customer,” a slogan he narrated in the company’s first television commercial in 1974. His mellifluous voice, which he honed as a sportscaster early in his adult life, continues to be used on the company’s commercials.

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