By  on June 8, 2006

LONDON — Tanner Krolle has appointed a creative director, its first major move under new management.

The London-based accessories brand has named Manuela Morin, formerly head of accessories design at Stella McCartney, to the position. Morin, 32, will begin her job on June 26, and report to Martin Mason, Tanner Krolle's chief executive officer.

The New York-born Morin began her career at Bottega Veneta, designing handbags and shoes. She will be moving from Milan to London this month.

"She spent a lot of time at Bottega, and her skill with leather is amazing," said Mason. "And at Stella, she couldn't work with leather, so her technical ability with different fabrics is extraordinary."

Mason said he was looking for a designer who understood "brand and brand-building," and said he plans to bulk up her design team. The company is marking its 150th anniversary this year, but still considers itself a "start-up brand."

Mason, formerly of Mulberry, joined Tanner Krolle in February, replacing Guy Salter, who resigned abruptly last fall. Tanner Krolle is controlled by Rupert Hambro and Partners, and the U.S. private equity fund Albion Investors.

Mason said Morin would make her design debut with the spring 2007 collection at Milan's Park Hyatt hotel during the fall round of ready-to-wear shows there.

He said while Tanner Krolle would still have a strong fashion component, his goal is to return to the company's core heritage, with classic designs for suitcases, travel goods, handbags and shoes, as well as bespoke services.

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