By  on April 2, 2013

Target Corp. took the equivalent of two gold medals in site-to-site matchups with Wal-Mart Stores Inc. and Best Buy Co. Inc. in consumer rankings based on their mobile device shopping experiences.

Prosper Insights & Analytics, a Worthington, Ohio-based research and analysis firm, teamed with Encino, Calif.-based uSamp to poll 341 smartphone and tablet users — contacting them on their mobile devices — to obtain grades on both the consumers’ experience on the retailers’ sites and the likelihood that they would recommend the sites to a friend or colleague.

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