Big changes on the retail landscape are beginning to impact the status of major intimate apparel companies, particularly national brands that are sold at department stores. Lackluster sales and dwindling consumer confi dence are hitting the longestablished position of a number of brands that have traditionally been the foundation of lingerie business at the nation’s biggest retailers.
To battle the tough economy, a majority of innerwear companies in the $12.6 billion (retail) industry have cut budgets for advertising, marketing and even point-of-sale materials. As a result, while the number of innerwear power brands in the overall WWD100 remains strong — 13 brands versus 15 brands last year — the rankings for a number of household names from Bali, Playtex, Wonderbra and Jockey to Maidenform, Vanity Fair and Just My Size, have fallen. In some cases, brands including Olga, Warner’s and Vassarette dropped off the WWD100 scoreboard, while Just My Size disappeared from both the overall 100 and the Top 10 list this year.
“I see things on the hanger and I’m, like, ‘I never knew that color worked on me.’ It’s things you necessarily wouldn’t choose to wear, but once you put them on, you see why Janie is who Janie is." — Lily Collins on working with former "Mad Men" costume designer, Janie Bryant on creating looks for her role as Celia Brady's in Amazon series, "The Last Tycoon." 📸@jilliansollazzo #wwdeye
EXCLUSIVE: Sarah Rutson has been tapped to Build New American Fashion Group. The parent of Joie, Equipment and Current/Elliott hired the merchant to rev up its brands and expand its portfolio into designer, beauty and lifestyle categories. Read more on WWD.com, link in bio. #wwdfashion
Michael Kors' $1.3B Jimmy Choo deal has the company squaring off with Coach Inc. as both seek to build American powerhouses. Coach bought Stuart Weitzman in 2015 and Kate Spade just two weeks ago, but Michael Kors' acquisition may be putting pressure on its rival in the new push for scale. #wwdnews (📷: George Chinsee)
Meet actress Lucy Boynton, who plays opposite Naomi Watts in the recently released Netflix series "Gypsy." Boynton stopped by WWD to talk about her upcoming projects and her nomadic lifestyle. Get all the details on WWD.com. #wwdeye (📷: @dandoperalski)