For the first time in the 11 WWD100 surveys dating to 1993, London Fog did not place fi rst on the list of most-recognized outerwear brands. That position goes to L.L. Bean, which knocked London Fog to number two.
Based in Freeport, Maine, Bean has been fastening its ties to consumers beyond its mail order business and freestanding stores. A paddle sports festival, summer concerts, outdoor discovery schools and a cobranded Subaru SUV are among the many marketing initiatives being used to try to connect with shoppers beyond straight-out purchases. Aside from opening its second store in Chicago this year, the company has already signed up to be part of Freeport Village Station, a commercial development under construction in its hometown.
Steve Aoki held a presentation, a runway show and outdoor concert for his men's line Dim Mak. Here's a look from his spring 2018 collection, which was titled "Paradise Found." #wwdfashion #wwdmens (📷: George Chinsee)
"It's really hard sometimes. I think I have a reputation for being really tough and aggressive and pushy but I really am a very shy person who wants to be liked, and that's the conflict constantly. There's something that takes hold - I want people to like me, I don't want to be mean - but if I see something that just cries out to be answered, I go for it," says renowned NBC News correspondent Andrea Mitchell. (📷: @axeldupeux)