By  on June 28, 2007

Americans want their weekend and casualwear to be as low cost as it is low key.

The casualization of America is still going strong, based on the 83 percent of those surveyed who bought casual clothes in the last year. This makes casualwear the apparel category that the highest percentage of people said they bought, far ahead of second-ranked denim at 71 percent. (Accessories claimed a 73 percent share.) Furthermore, while some other categories, including intimate apparel and activewear, slipped in the percentage of people buying, casualwear held steady.

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