LONDON — The British jewelry company Theo Fennell plc has agreed a sale to Mirfield 1964 plc in a deal valued at 2.9 million pounds, or $4.4 million, the companies said Thursday.

Mirfield 1964, whose principal investor is the Middle Eastern company EME Capital, plans to purchase 100 percent of the jeweler and de-list it from London's AIM Exchange. The sale includes all rights to the name “Theo Fennell,” and associated intellectual property.

Mirfield is proposing to pay 12.5 pence, or 19 cents, a share, a 100 percent premium to the brand’s share price. All figures have been converted at current exchange rates.

“We believe that with the necessary funding, a strong management team in place, and a focus on broadening the product range, Mirfield can help Theo Fennell to realize its full potential and develop the business into a successful global luxury brand,” said Rahan Shaheen, a partner at EME Capital and a director at Mirfield 1964.

Among those who have invested alongside EME Capital is Jurek Piasecki, the former chairman of Goldsmiths, the British watch and jewelry retailer. Piasecki is also the founder of Nuval, a luxury watch and jewelry distributor. He is set to become chief executive of the jeweler.

Fennell, the founder and creative director, called the sale “an excellent opportunity for the business. With the additional capital and management expertise of Mirfield, we will be able to build an even strongerbusiness, and I am personally delighted that I will continue to play a central role.”

Famous for his use of sorbet-colored gemstones and bejeweled cross, key, and horn pendants, Fennell will remain a director of the company and will sit on the board. He will hold 9.1 percent of the shares in the new company.

Founded in 1982, the label is popular among London celebrities including Elton John, Elizabeth Hurley, and David and Victoria Beckham. The company has a flagship in South Kensington, not far from the Victoria & Albert Museum, and clients worldwide.

According to its Web site, EME Capital is a financial advisory and investment firm with offices in London, Paris and Dubai. It specializes in providing high-growth businesses with strategic, commercial and corporate finance advice and the sourcing and structuring of capital for direct private equity transactions.

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