Think Tank articles feature guest columnists.


From the impact of consumer-facing fashion shows and how experience supersedes buying stuff to the importance of authenticity and how Millennials can reinvigorate sales, WWD’s Think Tank columns offer industry insights on a variety of business, fashion and retail trends.

Our guest columnists include well-known authors, scholars and industry experts from every corner of the fashion apparel and retail world.

To see a list of recently published Think Tank columns, click here.

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