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Tommy Hilfiger Focuses on E-commerce, Accessories Brought in House

Tommy Hilfiger USA Inc. is focusing more on its e-commerce presence and continuing to bring its accessories business back in-house.

Tommy Hilfiger USA Inc. is focusing more on its e-commerce presence and continuing to bring its accessories business back in-house.

This story first appeared in the January 23, 2009 issue of WWD.  Subscribe Today.

The company has hired Kate Klemmer Terry, vice president of Internet for Coach Inc., for the new role of executive vice president for global Internet. Prior to Coach, Klemmer Terry was vice president of licensing and e-commerce at Kate Spade. Based in New York and Amsterdam, she reports to Fred Gehring, chief executive officer of Tommy Hilfiger.

In other news, Hilfiger is bringing its handbag and small leather goods business in-house, effective for fall. Tommy Hilfiger Handbags & Small Leather Goods, which were previously handled by an independently owned licensee of Hilfiger (earlier known as Dickson North America), will now be part of a new accessories division that already includes footwear, which was brought in-house in late 2008.

In September, Martin S. Bodner, former chief financial officer of the licensee Tommy Hilfiger Handbags & Small Leather Goods, pled guilty to mail and wire fraud in excess of $19 million from the company over a seven-year period.

“In our efforts to continually elevate our product offering, we’ve seen great benefit in bringing specific areas of our business in-house,” said Gehring. “We believe that having both the footwear and handbags and small leather goods in-house will give us more control over these businesses and improve brand alignment.”

Bornie Del Priore, executive vice president of accessories, who joined Tommy Hilfiger in 2008 and reports to president of licensing and accessories Anne Marino, will lead the division.