By  on August 28, 2007

NEWPORT BEACH, Calif. — Trovata is sailing into a new phase, launching its first retail store here after the breakup of the four founders of the contemporary brand.

President and creative director John Whitledge has transformed Trovata's former headquarters into a 900-square-foot retail space and moved the offices a five-minute boat ride — or short bike trip — across the harbor. Whitledge, 27, who exudes California casual from his untamed mop of hair down to his Vans, steered a boat last week from the private dock behind the new offices to the store, which opened Saturday.

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