By  on June 12, 2007

NEW YORK — Approaching its first decade in business, Tuleh has tapped Marco Cattoretti as president.

The Milan native, who started in this newly created role last week, was previously a vice president at Malo, IT Holding's knitwear brand. There, he oversaw the women's, men's, accessories and home collections, and worked closely with the knitwear brand's designers to adapt collections to the American market. Before joining Malo in 2006, he was U.S. sales and merchandising director at Blumarine-Blufin and, prior to that, had stints at Voga Showroom, Romeo Gigli, Gucci and Zamasport.

Tuleh designer Bryan Bradley said that with the label inching toward its 10th anniversary next year, it was time to reevaluate and strengthen efforts to grow Tuleh into a viable global fashion brand.

"It's a good point at which to say that there's a lot of great things about this company and that it stands for something, but also that it's time for it to be a real business, not my little project," Bradley said.

The designer regularly garners good reviews for his collections, but like many of his peers, he has found it challenging to take his business to the next level. He recently inked a deal with Lord & Taylor to create an exclusive collection for the chain. He also launched a men's wear collection under the Bryan Bradley label, which currently operates strictly on a made-to-order basis.

Cattoretti, who is Bradley's partner personally as well, said plans will include facilitating the growth of the house's leather goods business, as well as furthering its distribution network overseas. Bradley also indicated that he would like to expand the men's wear business beyond made-to-order.

According to industry sources, Tuleh's wholesale volume is in the neighborhood of $5 million to $7 million. The collection is sold in stores such as Saks Fifth Avenue, Neiman Marcus, Bergdorf Goodman and Jeffrey New York, as well as regional specialty stores such as Stanley Korshak in Dallas, Louis Boston, Savannah in Santa Monica, Calif., and Marissa Collections in Naples, Fla.

"I am not meant to be the president of this or any other company," Bradley said of his decision to formally create this role within his company. "I needed to put someone in this position…to create a business plan and make it happen. Marco is a deal-closer. He wants to have a conversation, understand the facts and then make a decision, whereas I want to have the conversation, understand the facts and then think about it forever."

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