By  on April 30, 2009

Rochelle Udell will join Chico's FAS Inc. on May 11 as senior vice president and creative director for the Chico’s brand.

She will be responsible for the creative, marketing and advertising efforts of Ft. Myers, Fla.-based Chico’s, taking on responsibilities previously handled by Judd Harner, who has left to pursue other opportunities. She will work closely with Lee Eisenberg, director of creative strategy for the company, and Cynthia Murray, president of the Chico’s brand.

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