Under Armour picked the right day to host a multimedia presentation to introduce its newest product innovations and commercials. The Thursday event, held in Vanderbilt Hall of Grand Central Terminal, which has been transformed into an Under Armour House of Innovation through Saturday, came on the same day that the company reported a double-digit jump in earnings for the fourth quarter and reached more than $2 billion in annual sales.
“This is a very good day for Under Armour,” said founder and chief executive officer Kevin Plank. “We didn’t plan it that way, but it turned out that way.”
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