TOKYO — Uniqlo’s same-store sales in Japan jumped 35.7 percent in October, getting a boost from fall’s dropping temperatures across the country, the launch of Jil Sander’s +J collection and other promotional campaigns.
This story first appeared in the November 3, 2009 issue of WWD. Subscribe Today.
Fast Retailing Co. Ltd. said Monday the number of consumers at its stores rose 24.6 percent in like-for-like terms. Customers snapped up the brand’s popular winter staples, such as its HeatTech line, fleece jackets and pullovers. The +J line launched in Japan on Oct. 2, attracting hundreds to the brand’s Ginza flagship. On Tuesday, Uniqlo is rolling out a second, smaller batch of +J winter items, including puffy coats and leggings.
Uniqlo’s monthly figures refer to the brand’s Japanese business and exclude Uniqlo’s operations outside Japan.