NEW YORK — On the march to become a $50 billion company by 2020, Uniqlo welcomed new brand ambassador Novak Djokovic to its Fifth Avenue flagship Wednesday to further that crusade.
As early as 5 a.m., hundreds started lining up outside the mammoth store to meet the number-two ranked men’s tennis player. But before shoppers got a glimpse of him or the performance tennis apparel he helped create, Djokovic talked tennis with the media and Uniqlo U.S. chief executive officer Shin Odake outlined how the chain plans to leap from the fourth largest apparel retailer to the first. Launching e-commerce in the U.S. this fall toward his goal of churning out $10 billion in annual U.S. sales one day will be instrumental to that global growth, Odake told WWD during an interview.
Steve Aoki held a presentation, a runway show and outdoor concert for his men's line Dim Mak. Here's a look from his spring 2018 collection, which was titled "Paradise Found." #wwdfashion #wwdmens (📷: George Chinsee)
"It's really hard sometimes. I think I have a reputation for being really tough and aggressive and pushy but I really am a very shy person who wants to be liked, and that's the conflict constantly. There's something that takes hold - I want people to like me, I don't want to be mean - but if I see something that just cries out to be answered, I go for it," says renowned NBC News correspondent Andrea Mitchell. (📷: @axeldupeux)