By  on August 2, 2007

Urban Brands Inc. on Wednesday named Steve Newman, former president of Brooks Brothers and Eddie Bauer, to be president of the women's specialty apparel chain.

The move by the Secaucus, N.J.-based operator of the Ashley Stewart and Marianne plus-size brands comes "as we expand our concepts, grow our store base and offer our unique fashion perspective to our customers," chief executive officer Ethan Shapiro said in a statement.

Urban Brands operates 300 stores across the U.S., Puerto Rico and the U.S. Virgin Islands.

"Both Ashley Stewart and Marianne have great growth potential," Newman, who was also executive vice president of merchandising, design and store presentation for New York & Co., said in a statement. "I look forward to working with the talent that already exists at both brands."

Dean Kehler, managing partner at private equity firm Trimaran Capital Partners, parent of Urban Brands, and an Urban Brands director, said in a statement that Newman has an "outstanding track record for success" and "will help take Urban Brands to the next level in terms of fashion, quality and value for our customers."

The appointment is effective immediately.

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