The top 20 most powerful international brands in China are dominated by 13 American brands that include seven in the personal-care arena and one in apparel.
The top U.S. brand is Kentucky Fried Chicken. KFC is also ranked first in the list of top 20 brands. Pampers placed second, followed by Colgate, Olay and Crest to round out the top five. Olay and Crest are both owned by Procter & Gamble. Apple placed sixth, followed by McDonald’s, Omo laundry products from U.K.-based Unilever, Coca-Cola and French retailer Carrefour. Pantene is ranked number 11, followed by Gillette, Johnson & Johnson’s Baby brand, Adidas and L’Oréal. Korea’s Samsung, the only Asian brand that made the list, is ranked 16th, followed by Nike, Head & Shoulders and Volkswagen. Giorgio Armani completes the top 20 list.
Hermès is launching a Laundromat pop-up shop in NYC - dubbed Hermèsmatic - where customers can bring their old scarves to be dip-dyed by an expert. Get all the details on WWD.com. #wwdnews (📷: @donstahl)