The top 20 most powerful international brands in China are dominated by 13 American brands that include seven in the personal-care arena and one in apparel.
The top U.S. brand is Kentucky Fried Chicken. KFC is also ranked first in the list of top 20 brands. Pampers placed second, followed by Colgate, Olay and Crest to round out the top five. Olay and Crest are both owned by Procter & Gamble. Apple placed sixth, followed by McDonald’s, Omo laundry products from U.K.-based Unilever, Coca-Cola and French retailer Carrefour. Pantene is ranked number 11, followed by Gillette, Johnson & Johnson’s Baby brand, Adidas and L’Oréal. Korea’s Samsung, the only Asian brand that made the list, is ranked 16th, followed by Nike, Head & Shoulders and Volkswagen. Giorgio Armani completes the top 20 list.
“I see things on the hanger and I’m, like, ‘I never knew that color worked on me.’ It’s things you necessarily wouldn’t choose to wear, but once you put them on, you see why Janie is who Janie is." — Lily Collins on working with former "Mad Men" costume designer, Janie Bryant on creating looks for her role as Celia Brady's in Amazon series, "The Last Tycoon." 📸@jilliansollazzo #wwdeye
EXCLUSIVE: Sarah Rutson has been tapped to Build New American Fashion Group. The parent of Joie, Equipment and Current/Elliott hired the merchant to rev up its brands and expand its portfolio into designer, beauty and lifestyle categories. Read more on WWD.com, link in bio. #wwdfashion
Michael Kors' $1.3B Jimmy Choo deal has the company squaring off with Coach Inc. as both seek to build American powerhouses. Coach bought Stuart Weitzman in 2015 and Kate Spade just two weeks ago, but Michael Kors' acquisition may be putting pressure on its rival in the new push for scale. #wwdnews (📷: George Chinsee)
Meet actress Lucy Boynton, who plays opposite Naomi Watts in the recently released Netflix series "Gypsy." Boynton stopped by WWD to talk about her upcoming projects and her nomadic lifestyle. Get all the details on WWD.com. #wwdeye (📷: @dandoperalski)