Apparel and accessories were a standout category online during the fourth quarter as e-commerce volume grew 14.3 percent to $56.78 billion, according to year-end figures released Thursday by digital monitoring firm ComScore Inc.
While the dollar volume was easily the largest ever for a single quarter, the percentage increase was the smallest of the four quarters of the year, followed by 15.1 percent growth in the second quarter. Full-year e-commerce revenues rose to $186.15 billion, and their 15.3 percent increase over 2011 levels marked the strongest year-over-year growth since before the recession.
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