The severe economic challenges of the 21st century have Americans thinking about jobs, and that’s got them thinking differently — and far more positively — about American-made apparel.
With the unemployment rate hovering above 8 percent since February 2009, many unable to find full-time work matched to their skills and jobs in a manufacturing sector that has been decimated not only by hard times but also by improved productivity, Americans are reflecting more on where their cars, clothing and other consumer products are coming from.
A survey conducted by The NPD Group exclusively for WWD revealed that more than half — 54.9 percent — of the 1,600 adults responding are either “much more aware” or “somewhat more aware” of the country of origin of their apparel than they were five years ago, before the onset of what is now termed the Great Recession and what is certainly perceived as a turning point in the economic fortunes of the country. In addition to the 25.1 percent who said they were much more aware of where their apparel is being made and the 29.9 percent who described themselves as somewhat more aware of it, 37.5 percent said their awareness was about the same as it had been five years ago. Just 7.6 percent indicated they were somewhat or much less aware of where their apparel originated.
@kith is moving into children’s. The men’s and women’s streetwear brand has launched Kidset, a Kith kids line located in New York at 64 Bleecker Street. The line includes mini versions of staple Kith pieces like the Astor bomber jacket and the Kith box logo sweatshirts, along with a wall that can display up to 120 pairs of shoes from @adidas, @newbalance, @timberland and more. #wwdfashion
“I just wanted to create this fully rounded character, but I do think what excited me most was just the opportunity to give a group of people representation that I feel needs it. I like to do characters in projects that stand for something and Karolina definitely does, so that was really exciting to me,” @ginnygardner says of her new role in @hulu’s “The Runaways.” Gardner plays Karolina Dean, a queer superhero, which is a rarity for @marvel. Read more about Gardner’s character on WWD.com #wwdeye (📷: @dandoperalski)
@heriethpaul and @gracebol have a moment on the @victoriassecret fashion show 2017. See every look from the runway on WWD.com. Link in bio. (📷: @giovanni_giannoni_photo) #wwdfashion #victoriassecret #VSFashionShow
“Azzedine has been one of the biggest influences in my life. He has always been such a strong, loving, fatherly figure to me. I call him Papa. His designs are indescribably unique, they are pieces of art. He knew how to make the female form look its loveliest. I have so many memories of him; my favorite might be during my first show with him in Paris. He liked me and he wanted to help me get more work. He called all his friends at Kenzo and Comme des Garcons, and asked them to book me. They said, ‘But she can’t walk!’ And he said, ‘but she has such a great ass!' His friendship and support has been the great privilege of my career. I can't imagine life without him. Repose en paix mon Papa.” - @stephanieseymour tells @wwd. #wwdfashion (📷: @steveeichner) #alaia #azzedinealaia
Azzedine Alaïa, flanked by two of his closest friends, models Stephanie Seymour and Naomi Campbell.
He designed Seymour’s dress for her 1995 wedding to Peter Brant, and treated Campbell (who famously called him Papa), like a daughter. For more on the legendary designer, tap the link in bio. #wwdfashion #alaia #azzedinealaia