PARIS — French fashion and accessories group Verotrade has bought French leather goods brand Lamarthe from Italian manufacturer Sergiolin for an undisclosed sum, Verotrade and Lamarthe said Monday.
The new owner is maintaining Bertrand Gignoux as commercial director of Lamarthe, charged with upgrading its strategy and developing the overseas market, which represents 60 percent of overall sales, it said. Allan Bensoussan, managing director of Verotrade, said he would take over as chief executive officer of Lamarthe.
Founded in 1930, Lamarthe is present in more than 20 countries and has registered double-digit growth for the past two years, the companies said.
Bensoussan said Verotrade was in negotiations with a clothing chain and a perfumery chain, both in France, to add Lamarthe shop-in-shops, with an average size of 50 square feet to 100 square feet. The two deals combined represent an additional 130 points of sale, he added.
“These are chains that carry few or no accessories and who want to bridge that gap by offering their customers the opportunity of buying a nice handbag along with any other purchases they may make,” Bensoussan told WWD.
Verotrade, a subsidiary of Groupe Veropam, plans to open between six and 10 directly owned Lamarthe stores in Paris in the next year, Bensoussan added.
Verotrade, which owns brands and licenses, manufactures and distributes clothes and accessories for a variety of labels, including shoes for Steve Madden and Ramosport; bags for Georges Rech, and men’s ready-to-wear for Alain Manoukian.
“Azzedine has been one of the biggest influences in my life. He has always been such a strong, loving, fatherly figure to me. I call him Papa. His designs are indescribably unique, they are pieces of art. He knew how to make the female form look its loveliest. I have so many memories of him; my favorite might be during my first show with him in Paris. He liked me and he wanted to help me get more work. He called all his friends at Kenzo and Comme des Garcons, and asked them to book me. They said, ‘But she can’t walk!’ And he said, ‘but she has such a great ass!' His friendship and support has been the great privilege of my career. I can't imagine life without him. Repose en paix mon Papa.” - @stephanieseymour tells @wwd. #wwdfashion (📷: @steveeichner) #alaia #azzedinealaia
Azzedine Alaïa, flanked by two of his closest friends, models Stephanie Seymour and Naomi Campbell.
He designed Seymour’s dress for her 1995 wedding to Peter Brant, and treated Campbell (who famously called him Papa), like a daughter. For more on the legendary designer, tap the link in bio. #wwdfashion #alaia #azzedinealaia
Azzedine Alaïa's “I-did-it-my-way” ethos stood out starkly at a time when brands are experimenting with consumer-facing fashion shows, coed formats and trans-seasonal collections – anything to perk up lackluster sales of ready-to-wear in an age of Insta-everything. “It’s not creation anymore. This becomes a purely industrial approach,” the late designer told WWD in an interview last year. “But anyway, the rhythm of collections is so stupid. It’s unsustainable. There are too many collections.” Read more about the iconic designer’s life and work on wwd.com, link in bio. #wwdfashion #azzedinealaia (📷: @WWD Archive, 1986) #alaia
Sneaker reselling app @goat’s latest exhibit, "The Greatest: New York," tells the story of New York's sneaker culture. To celebrate the exhibit, an intimate crowd gathered on Thursday night at the pop-up gallery space, located at Platform in Culver City, to hear guest speaker and illustrator @esymai talk about her own rise in streetwear and women in the business. "For me I'm just someone who is creative. I like to create things," said Chang. #wwdfashion
Azzedine Alaïa, one of the most iconic couturiers of the modern era whose body-con designs defined Eighties fashion, has died in Paris. The diminutive Tunisian-born designer, known for his structured knitted dresses with fitted waists and impeccably cut, figure-hugging second skin silhouettes was deeply admired by his peers, and counted supermodel Naomi Campbell - his adoptive daughter - among his inner circle, one of a gang of glamazons including Farida Khelfa, Carla Bruni and Stephanie Seymour who became ambassadors of his style. (📷: Alexandre Guirkinger) #wwdblast