Lifestyle-brand giant VF Corp. has divided its outdoor coalition into two business segments and added an international coalition to its corporate structure.
The biggest changes come to the outdoor coalition, home to powerhouse brands — such as The North Face, Vans and Napapijri — and VF’s key growth driver over the last several years. As of Feb. 1, the outdoor coalition will be divided into the outdoor Americas and action sports Americas coalitions. Revenues in the outdoor segment have been strong in recent years, thanks to a string of acquisitions and consistent double-digit revenue growth. For 2007, outdoor revenues came in at $2.39 billion, compared with revenues of $582.9 million in 2003.
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