NEW YORK — Coming off strong fourth-quarter results, VF Corp. said Tuesday it won’t take Levi Strauss & Co.’s entry to the mass market jeans business sitting down.

While acknowledging that the introduction of Levi’s Signature brand in Wal-Mart Stores for the back-to-school season would hurt its mass market sales, the firm promised a series of initiatives to combat its rival’s penetration of the discount channel and expand its business through new acquisitions, product introductions or both.

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