By  on September 27, 2007

Shopping may be a sport to some, and eBay's competitive bidding process on anything from a parcel of land in Arizona to an Evel Knievel lunch box can stir excitement among even the most determined couch potatoes. That's where the company's new ad slogan, "Shop Victoriously," comes in.

"It's how people feel at the end of the experience," said Kevin McSpadden, senior director, brand marketing, at eBay. "Our job is to connect people and things; to shop and be entertained by shopping."

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