NEW YORK — The timing seems fortuitous for Adrienne Vittadini, which is relaunching segmented bridge and better collections for fall.
With former bridge giant Dana Buchman going down-market to Kohl's after this spring, and with retailers reconfiguring their floors, the newest incarnation of the Vittadini bridge sportswear label doubled the volume in orders expected, according to Michael Warner, president of Republic Clothing Group, which holds the Vittadini sportswear licenses.
"The bridge real estate is wide open right now," said Adrienne Vittadini president Mary Gleason. "Retailers can be confident about putting Adrienne Vittadini in that space because it's a recognizable name. The challenge is to decide how updated you go for bridge."
For fall alone, Warner expects the bridge line, which wholesales from about $49 to $299, to generate between $8 million and $10 million at wholesale in about 175 doors, including Bloomingdale's and Neiman Marcus. For the longer term, Warner projects the line will do up to $50 million.
Knits make up about two thirds of the collection, and jackets are another important component.
The Adrienne Vittadini better line wholesales for $29 to $179. Warner projects it will do $30 million in wholesale volume in its first season, during which it will be carried in 400 doors, including Lord & Taylor, Dillard's and Macy's. The better customer is also more career-clothes and outfit focused, while the bridge line has more casual chic looks and separates.
"For both markets, the end user has the same psyche of 'forever 30s,' but the bridge customer is more expectant of luxury," Warner said.
Adrienne Vittadini will spend $1.5 million this fall on advertising, including an eight-page spread in September's Vogue. The company plans to shoot the exact pieces that stores order in a photo shoot
@fearofgod and @maxfieldla have teamed up on a pop-up installation. The store, located in the gallery space across from Maxfield’s Melrose Ave location, is the site of the brand’s House of God pop-up in which Fear of God founder @jerrylorenzo has created a church-inspired installation. A dozen vintage church pews sit in front of an LED screen playing 90s gospel singers in an effort to re-create an environment akin to a Southern Baptist Church, Lorenzo explained. Read more about the pop-up on WWD.com #wwdfashion (📷: Jennifer Johnson)
Known for his sleek, sophisticated American glamour, Norman Norell is the subject of an upcoming exhibition at @fitnyc. “Norell: Dean of American Fashion,” which runs from February 9 through April 14, will feature approximately 100 ensembles and accessories. His best work is exemplified by the designer’s glittering “mermaid” gowns frosted with thousands of hand-sewn sequins – like the one pictured. (📷: William Helburn) #wwdfashion
For pre-fall 2018, @balmain didn’t let go of the glitz. A crystal embroidered baseball jacket priced at around $40,000 hangs in the “couture” section of the brand’s first men’s pre-collection. Sporting the words “Balmain Army” across the back, the item took around two months to make. “When it was completed, it was like Christmas, it was like, ‘It’s done, it’s exactly what I wanted,’” said Balmain’s creative director @olivier_rousteing during a tour of the collection in a Paris showroom on Monday. #wwdfashion
Eighty degree temperatures and outdoor installations at the annual Art Basel Miami Beach called for bright, elevated beachwear. See more street style pictures on WWD.com. #theyarewearing #ABMB (📷: @lifeinreverie)
Following September’s emotional tribute to her brother Gianni, Donatella Versace wanted to bring the spring show’s deep sense of intimacy to her @versace_official pre-fall collection. Donatella found inspiration in Versace Palazzo in Milan and from Gianni’s opulent apartment. Archival patterns and new motifs were splashed on silk shirtdresses and fitted jersey frocks. See the rest of the photos on WWD.com. #wwdfashion
Demna Gvasalia continues to shake up the Paris fashion calendar — and experiment with new runway timetables for his @vetements_official brand. WWD has learned that Vetements plans to stage its next coed show for the fall 2018 season on January 19 during Men’s Fashion Week in the French capital. Details about the timing and venue have not been confirmed — stay tuned on WWD.com to catch the latest. #wwdnews (📷: @giovanni_giannoni_photo)
@zacposen's go-to holiday gift? Cookies! "I'll usually bake cookies and send them as a gift," said the designer, who recently released his cookbook "Cooking With Zac: Recipes from Rustic to Refined." Get the recipe for his Brown Butter-Chocolate Chip Cookies via link in bio 🍪🍪🍪 #wwdeye #cookingwithzac
For @monsemaison’s pre-fall 2018 collection, Fernando Garcia and Laura Kim honed in on the brand’s many signatures — men’s wear, which was tweaked and feminized through deconstruction, proportion play and lots of bare shoulders. See the rest of the photos on WWD.com #wwdfashion (📷: George Chinese)
On Friday night, @yohjiyamamotoofficial received the Design for Asia Lifetime Achievement Award in Hong Kong. The 75-year-old designer has been celebrated for many years and is best known for his dark and avant-garde tailoring. “In my long career, in design, architecture, [I’ve been to] so many parties, this is the very first time that I have such a warm feeling, I really appreciate this,” Yamamoto said. #wwdfashion (📷: @dominiquemaitre)