By  on February 19, 2010

Wal-Mart Stores Inc. remains very much the king of the retail hill, but the discount giant’s continuing struggles with apparel last year have convinced analysts the company has yet to figure out exactly who it’s trying to dress.

The questions are also being asked in the Bentonville, Ark., headquarters of the world’s largest retailer. “We’re disappointed with our apparel performance for the quarter and for the year, and a full review of our apparel merchandising strategy has been under way now for a few months,” Eduardo Castro-Wright, vice chairman and head of Wal-Mart’s namesake U.S. unit, said on the company’s quarterly earnings call. “We have refocused efforts on the basics business, which continues to perform well, and we are pleased with our apparel inventory throughout the chain.”

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