Wal-Mart U.S., which has had five consecutive quarters of negative same-store sales, is making changes to grow the top line and earnings per share.
Wal-Mart will return to its Every Day Low Prices strategy and move away from aggressive price rollbacks where customers grabbed the bargains, but bought little else. The elimination of 300 brands to make room on shelves, partly for private label, is also being addressed after customers complained and took their business elsewhere. About 25 percent of the stockkeeping units that had been removed are being returned. The retailer has also returned to a tried-and-true strategy, Action Alley, a thoroughfare jam-packed with promotional items.
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