By  on October 21, 2008

In the past, H. Lee Scott, president and chief executive officer of Wal-Mart Stores Inc., has argued the retailer should have a voice in shaping critical national issues since so many people — 136 million a week — shop at its stores. Working-class Americans, who are deeply concerned about the economy, are an important demographic in this presidential election, and represent Wal-Mart’s core customer. It’s no surprise, then, that the Bentonville, Ark.-based giant has seized upon the election as a means of connecting with its customers and associates and showing the next American president its clout.

Wal-Mart on Monday launched a video-based voter guide on its Web sites with Sen. Barack Obama and Sen. John McCain discussing their views on key issues. The company also on Monday began public service announcements on its Wal-Mart in-store television network promoting the candidate videos. In late September, the company launched a voter registration campaign with PSAs on the in-store network to encourage customers and its 1.4 million U.S. associates to register and vote in the Nov. 4 elections. The PSAs are running through Election Day.

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