By  on September 10, 2013

NEW YORK — Although the true beauty of Walgreen Co.’s deal to acquire the assets of Kerr Drug, disclosed on Tuesday, lies in the purchase of a company with a strong foundation in pharmacy and wellness, the agreement also nets Walgreens a robust cosmetics business and ripe markets for Look Boutiques.

In particular, Raleigh, N.C.-based Kerr Drug operates in small, yet growing, communities, where shoppers often don’t have access to premium brands that Walgreens can deliver. The merchandising team, spearheaded by respected industry veteran Bill Baxley, is credited with building a very loyal following to its stores beauty department.

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