By  on July 18, 2008

The parent company of better sportswear firm WD-NY has begun trading on the Frankfurt Stock Exchange.

The parent firm is WD-NY AG, which is located in Switzerland. It has 25 million common shares issued and outstanding and trades under the symbol WDR. The key executives of WD-NY AG are Warren Donner and Edward Zhu, who founded the company in 2003.

WD-NY’s brand offerings include separates, knitwear and tops, special occasion and day dresses, seasonal outerwear and loungewear. Brands under the WD-NY corporate umbrella include WD-NY, Warren by WD-NY, WD-NY Spa, WD-NY Black, WD Platinum and Fresh Twist.

WD-NY maintains a design studio in New York, where it is headquartered. The brands under the WD portfolio generate more than $60 million in annual wholesale volume and sell to over 2,000 department store and better specialty doors nationwide.

Also involved in the business is creative director Jerry Boyle. The three — Donner, Zhu and Boyle — met when they worked together at HMS Productions, a private label apparel company.

Zhu focuses primarily on manufacturing and sourcing. The firm owns a $200 million, 300,000-square-foot facility located outside of Shanghai which helps it to expedite shipments to its retail accounts.

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