NEW YORK — The Weatherproof Garment Co. has gotten a jump start on the winter selling season by sponsoring the Bryant Park Pond, the new public skating facility in Bryant Park here.
As part of the deal, the brand is selling its coats in the 800-square-foot outerwear shop adjacent to the skating rink. Leonardo DiCaprio breezed by the store to buy a pair of gloves last month, according to the company.
To date, 600 women's coats have been sold, with bestsellers being a down-filled long coat, a faux Persian lamb walker, a three-in-one performance jacket, a faux lynx trenchcoat and a multicolored plaid wool peacoat. Each of those styles retail for $99.
Weatherproof will hold an on-ice fashion show and a cocktail party at the Bryant Park Pond on Jan. 10.
Weatherproof president Freddie Stollmack said, "Bryant Park is such a great location. It's become somewhat of a tourist attraction with the ice rink and the holiday boutiques that opened in December. I think this will become a fixture in New York."
Weatherproof staffers have a bird's-eye view of the skating rink from their Sixth Avenue offices, and Stollmack said he routinely uses the skating area for trend-watching. He said he usually stops by every other day to see what skaters are wearing and to see what shoppers are buying. Stollmack said he is also keeping an eye on any vacancies on upper Madison Avenue, where the company is considering opening a store.
In other news, the brand's new outdoor advertising campaign is on a billboard on the southeast corner of Broadway and 38th Street. Instead of featuring celebrities in its ads as it has in recent years, Weatherproof is showing a drawing of a row of paint cans carrying its logo with the tagline "One Great Coat." The company will double its annual advertising budget to more than $5 million in 2006, Stollmack said.
@kering_official is spinning off its stake in puma in an effort to focus on its luxury brands, the brand operator announced yesterday. “We are proud to have supported the turnaround of Puma, which now has unrivaled capabilities to take full advantage of the specific dynamics of its global markets and is poised to achieve substantial growth,” said François-Henri Pinault, Kering’s chief executive officer and chairman. Artémis will become a “long-term strategic shareholder” of Puma with a 29 percent stake. #wwdnews #wwdfashion (📷: @jilliansollazzo)
The fashion world mourns for celebrated street style photographer, Nabile Quenum, who died at age 32 in Paris.
Quenum, creator of the fashion blog “J’ai Perdu Ma Veste,” was a fashion week fixture, and regularly shot for New York magazine’s The Cut, among other outlets, and brands such as Louis Vuitton, Moncler and Adidas. He was also actively involved in the #NoFreePhotos initiative, which kicked off in the fall. Read more about Quenum in @kbsmoke's story on WWD.com. #wwdnews
@verwanggang and @maisonladuree have teamed up on a dessert collab called Vera Wang Pour Ladurée. The collection, which launched this week, features a specialty macaroon, as well as a wedding cake inspired by one of the designer’s gowns. “I could not imagine a more delicate or sophisticated creation to grace any couple’s celebration,” said Wang. #wwdfashion
“I’m Russian and I love to use all these little tricks that I got from my grandma or my mom. We didn’t have a lot of money for creams or anything like that so we would use a garden as a beauty treatment regime. We’d put cucumber in the fridge and do a cucumber mask,” says model @irinashayk on one of her beauty hacks. WWD asked celebs what their go-to self-care rituals are. See what Naomie Harris, Freida Pinto and more said on WWD.com. #wwdeye #wwdbeauty (📷: @zefashioninsider)
Exclusive: @viktorandrolf are teaming up with @Zalando on a collection made from leftover clothing. The lineup, which lands at the retailer February 1, includes 17 pieces adorned with sliced up and repurposed overstock from the retailer’s private label collection. Pictured here is a look from the collection –– see more on WWD.com. #wwdfashion #wwdnews
@duewestnyc is the newest bar joining the collection of intimate neighborhood-focused spaces in the West Village. The cocktail menu, which includes bitters and syrups made in-house, offers a “Build Your Own Old-Fashioned” – like the one pictured here – where guests can choose from a list of spirits and unexpected sugars and bitters. #wwdeye
Spotted at last night’s National Board of Review gala in NYC: Angelina Jolie. Jolie – along with Meryl Streep, @lupitanyongo and more – continued the all-black dress code from Sunday’s Golden Globes. #wwdeye (📷: @lexieblacklock)