By  on May 8, 2013

Now that J.C. Penney Co. Inc. has secured additional financing and is going through another strategy shift, activist investor William Ackman is back to pressing The Procter & Gamble Co.

Ackman’s Pershing Square Capital Management controls 27.9 million shares of P&G, or 1 percent of the company. The stock gained 0.6 percent to $78.44 Wednesday, valuing Ackman’s holdings at about $2.19 billion.

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